Doe Deere, who also goes by the name Xenia, is the Chief Executive Officer and founder of the make-up line Lime Crime. Originally from Russia, she moved to New York City as a child. As an adult, Deere has made her home and based her business out of sunny Los Angeles, California. She has always had a dream to be an entrepreneur of beauty products. She had dreamed of creating a line that would be bold, beautiful, and cruelty-free. With a few hundred dollars as start-up fees, and help from her husband Mark, Deere created the make-up line Lime Crime.
Lime Crime was created for those who want to be bold in their make-up. Lime Crime is made for those who want to make a statement with their look. The colors of make-up products that Lime Crime produces are true-to-color, intense, and bright. Deere built the brand both on the internet and through word-of-mouth. Lime Crime serves up their make-up in glittery packages adorned with unicorns, Deere’s magical spirit animal. Deere is hard at work constantly creating new and innovative make-up for those who love her product line. Doe Deere believes that make-up should be fun, and that belief shows in her creations on Lime Crime.
Lime Crime and Deere herself promote a lifestyle that urges others to express your true self and to live without apologizing for who you are. She is a supporter of other female entrepreneurs and women who own their own businesses. In 2013, the magazine Self-Made named Deere as one of the top inspiring female entrepreneurs. Deere also encourages others to live their dream and to never give up when trying to reach their goals. She is in touch with her fans and admirers, and loves to hear from them. You can find Doe Deere on Facebook, Twiiter, and Instagram.